Theo Edmonds is a Culture Futurist®, merging three decades of leadership in diverse sectors with a passion for cultural wellbeing and transformational creativity. A nontraditional “pracademic” and scholar operating at the confluence of creative industries, brain science, and the future of work and wonder, Theo’s journey embodies a relentless pursuit of bringing arts, science, and business into alignment to harmonize the human creative potential of organizations.

As an analyst, Theo skillfully identifies cultural opportunities to evolve and deepen impact agendas. As an entrepreneur, Theo believes in the power of imagination and storytelling to drive large-scale change. As a catalyst, Theo has co-created novel methods for measuring and visualizing critical skill sets, like creativity and social wellbeing, that help organizations thrive through change.

A nine-generation Appalachian, recognized artist, poet, and researcher, in 2015, Southern Living Magazine named Theo one of “50 People Changing the Face of the South” for the futurist arts leadership demonstrated in co-founding and leading IDEAS xLab with husband, Josh Miller.

Today, Theo stands ready to launch the most ambitious project of their career: Creativity America, an initiative that brings together arts and science with business to boost America’s creativity skills by 25% within the next decade.